Director, Content Strategy and Growth

Position Summary

We are seeking a digital-first editorial leader to build and scale a high-impact, audience-driven content ecosystem that drives measurable growth, engagement, and influence across key stakeholders. Operating with a publisher mindset, this role owns what we say, where we show up, and how we earn attention in a competitive media landscape—leading strategy and execution across owned and social channels. You will translate complex healthcare topics into compelling, platform-native storytelling, oversee high-volume multimedia content operations, and use data to continuously refine performance. This is not traditional corporate communications; it’s a modern content leadership role focused on building a scalable engine that connects clinical expertise, innovation, and human stories to drive relevance, credibility, and sustained audience growth.  

What success looks like

• Build and scale measurable audience growth across owned and social channels
• Increase engagement, reach, and share of voice across priority platforms
• Establish DaVita as a credible, go-to voice in kidney care and healthcare innovation
• Create repeatable content systems that drive consistent output and performance
• Translate complex clinical topics into high-performing, audience-relevant content

Key Responsibilities

Own & Scale Digital Content Strategy

• Own and scale a digital-first, social-led content strategy that positions social platforms as primary channels for audience growth—not just distribution
• Ensure all content is platform-native, visually compelling, and optimized for discovery, engagement, and sharing
• Stay ahead of emerging formats, creator-driven storytelling, and shifts in audience behavior
• Drive experimentation while maintaining strong editorial judgment and integrity

Lead Cross-Functional Content Execution

• Oversee and align cross-functional teams producing high-volume, multimedia content (written, video, visual, executive storytelling)
• Bring structure and clarity to content planning, workflows, and execution at scale
• Partner across Marketing, Brand, Clinical, Policy, and Executive teams to align priorities without compromising editorial quality

Drive Thought Leadership & Media Integration

• Identify and elevate thought leadership aligned to DaVita’s Clinical Excellence and Innovation priorities
• Partner with subject matter experts to translate expertise into compelling, scalable narratives
• Collaborate with communications and media relations teams to ensure content supports and amplifies earned media opportunities
• Apply a strong understanding of today’s media landscape to inform storytelling angles and positioning

Operate with a Data-Driven Mindset

• Use performance data and audience insights to continuously refine content strategy and execution
• Monitor engagement, reach, and growth metrics to inform decision-making
• Build a test-and-learn culture focused on continuous improvement and measurable impact

Qualifications

• Bachelor’s degree in Journalism, Communications, English, Marketing, or related field (or equivalent experience)
• 8–10+ years of experience in editorial leadership, content strategy, brand journalism, or audience development
• Proven experience building and scaling content audiences—not just producing content
• Strong command of content performance metrics (engagement, reach, growth, and audience behavior)
• Experience operating in high-volume, fast-paced content environments
• Ability to influence senior stakeholders and work cross-functionally at an executive level
• Deep fluency across digital content ecosystems and social platforms
• Strong editorial judgment and storytelling instincts
• Healthcare, science, or regulated industry experience preferred
• Media relations experience a plus

What We’ll Provide:

More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out

• Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more

• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.

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