Sr Director, Marketing Technology & Analytics

To build the data measurement and privacy-forward foundation required to power DaVita’s next phase of digital and marketing transformation. This leader will own the end-to-end marketing data ecosystem—from tagging to analytics to reporting, insights, and business outcomes—and serve as the critical bridge between Marketing & Communications, IT, Privacy, Compliance, and Enterprise Data teams in a highly regulated healthcare environment.

Essential Duties & Responsibilities

• Marketing & Comms Data and measurement foundation

  • Establish and own Davita’s marketing analytics and measurement strategy across web, paid media, CRM, and lifecycle channels

  • Lead implementation and governance of tagging, analytics, data collection frameworks that are privacy compliant, scalable, and future-ready

  • Define and operationalize marketing scorecards, KPIs, and success metrics tied to business outcomes (growth, engagement, conversion, retention)

• Cross-Functional Partnership & Governance

  • Serve as the primary marketing partner to IT, Privacy, Compliance, Enterprise data teams to align tooling, data flows, consent, governance

  • Navigate a tightly regulated healthcare environment to ensure marketing measurements meets HIPPA, privacy, and security requirements

  • Establish clear operating models, R&Rs, and decision rights between marketing and enterprise partners

• Martech & Analytics Enablement

  • Own the marketing technology stack from an analytics and data perspective, ensuring tools are fit-for-purpose and integrated across channels as an enablement layer

  • Enable consistent, trusted reporting through standardized definitions, dashboards, and daily/weekly performance reporting

  • Build the foundation for advanced capabilities, including advanced AI analytics, personalization, experimentation, and attribution over time

• Impact and Performance Accountability

  • Elevate analytics from reporting to decision-making by translating digital and marketing performance to clear business outcomes

  • Partner with channel leaders to connect activity to outcomes and enable optimization flywheel

Education and Requirements

• Bachelor’s degree required; Master’s degree in Business, Analytics, Computer Science, or related field preferred.

• 10+ years of experience in marketing technology, data analytics, or digital transformation.

• 6-10 years of people leadership experience in an analytics, business intelligence, and/or martech function

• Deep understanding of the marketing technology landscape (CDP, CRM, Web Analytics, Tag Management) and privacy regulations (HIPAA, GDPR, CCPA).

• Proven experience bridging the gap between technical teams (IT/Data) and business functions (Marketing).

Travel and Time Requirements

• Travel: Up to 10-20%

• Nights/Weekends: As needed for critical projects or launches.

What We’ll Provide: 

More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.  

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out  

• Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more 

• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.  

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